{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66df2b3be43b7932e447fa9f/66eda5c1d4cef78b2b541620?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why you BETTER learn to personalize. The most valuable advice I can give.","description":"<p>In this episode I talk about the benefits of personalization. </p><p>Here's what I touch on:</p><p><br></p><ul><li>humans who HAPPEN to offer services - what's that all about,</li><li>meet new character - your imaginary neighbor Carol,</li><li>how personalization helps us remain human in the eyes of our prospects,</li><li>the endless benefits of personalization,</li><li>number 1 reason why you better learn to personalize</li></ul><p><br></p><p>- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</p><p><br></p><p>The theme song of my podcast is called \"Тема Прошлого Лета\" by <strong>Tequillajazzz</strong>, used with permission.</p><p>Listen on <a href=\"https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>.</p><p><br></p><p>Visit the <a href=\"https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">official website</a> of \"The Art of Giving a F*ck\"!</p><p><br></p><p>Stats taken from 2021 McKinsey <a href=\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" rel=\"noopener noreferrer\" target=\"_blank\">report</a> and Twilio’s 2022 State of Personalization <a href=\"https://segment.com/growth-center/customer-personalization/\" rel=\"noopener noreferrer\" target=\"_blank\">report</a>.</p><p><br></p><p>If you have any questions or comments for me, reach out via <a href=\"https://www.linkedin.com/in/sophia-hroom/\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a> or e-mail <a href=\"mailto:sophia@hroom.ca\" rel=\"noopener noreferrer\" target=\"_blank\">sophia@hroom.ca</a>.</p><p><br></p><p>Thanks for checking out this episode!</p>","author_name":"Sophia Hroom"}