{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66df2b3be43b7932e447fa9f/66e9b9794ea065d850552e1c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why does personalization actually work?","description":"<p>In this episode we talk about what makes personalization so effective. </p><p><br></p><p>Here's what I touch on: </p><p><br></p><ul><li>findings of a study on preference for personalization, </li><li>a unexpected quote about one-to-one personalization, </li><li>how our self-centeredness fuels desire for personalized interactions, </li><li>the link between personalization and brand humanization </li></ul><p><br></p><p>- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</p><p><br></p><p>The theme song of my podcast is called \"Тема Прошлого Лета\" by <strong>Tequillajazzz</strong>, used with permission.</p><p>Listen on <a href=\"https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>.</p><p><br></p><p>The articles and quotes mentioned in this episode are from <a href=\"https://blog.hubspot.com/marketing/psychology-personalization\" rel=\"noopener noreferrer\" target=\"_blank\">Hubspot</a> and <a href=\"https://segment.com/growth-center/customer-personalization/\" rel=\"noopener noreferrer\" target=\"_blank\">Segment</a>.</p><p><br></p><p>Visit the <a href=\"https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">official website</a> of \"The Art of Giving a F*ck\"!</p><p><br></p><p>If you have any questions or comments for me, reach out via <a href=\"https://www.linkedin.com/in/sophia-hroom/\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a> or e-mail <a href=\"mailto:sophia@hroom.ca\" rel=\"noopener noreferrer\" target=\"_blank\">sophia@hroom.ca</a>.</p><p><br></p><p>Thanks for checking out this episode!</p>","author_name":"Sophia Hroom"}