{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66df2b3be43b7932e447fa9f/66e264a8ee35282735665112?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What is one-to-one personalization?","description":"<p>Here's what I touch on in the first episode:</p><p><br></p><ul><li>the definitions of personalization,</li><li>the difference between \"one-to-one\" personalization vs \"one-to-many\",</li><li>marketing message standard today vs 10 years ago,</li><li>personalization done wrong - example of personalization \"attempt\",</li><li>what does truly personalized message look and feel like w/ example,</li><li>why is personalization the art of giving a fuck</li></ul><p><br></p><p>- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -</p><p><br></p><p>The theme song of my podcast is called \"Тема Прошлого Лета\" by <strong>Tequillajazzz</strong>, used with permission.</p><p>Listen on <a href=\"https://open.spotify.com/track/5BVNr8hyuds1hASttyfUdv?si=9dc2f484cca141a0\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>.</p><p><br></p><p>Visit the <a href=\"https://sophiahroom.ca/the-art-of-giving-a-fuck-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">official website</a> of \"The Art of Giving a F*ck\"!</p><p><br></p><p>Also, one of the definitions of personalization is taken from <a href=\"https://www.zendesk.com/blog/complete-guide-personalization/#What%20is%20personalization?\" rel=\"noopener noreferrer\" target=\"_blank\">this article</a> on Zendesk.</p><p>If you have any questions or comments for me, reach out via <a href=\"https://www.linkedin.com/in/sophia-hroom/\" rel=\"noopener noreferrer\" target=\"_blank\">Linkedin</a> or e-mail <a href=\"mailto:sophia@hroom.ca\" rel=\"noopener noreferrer\" target=\"_blank\">sophia@hroom.ca</a>.</p><p><br></p><p>Thanks for checking out this episode!</p>","author_name":"Sophia Hroom"}