Levi's is a pioneer in more than just denim. In this episode, Jennifer DuBuisson, Senior Director of Sustainability at Levi Strauss & Co., explains how the company's Water<Less® innovation became the industry standard for water reduction. Now, the heritage brand’s 2030 Beyond the Blue strategy is raising the bar even further, while their Wear Longer Project teaches Gen Z about emotional durability through mending.
To learn more about Levi Strauss & Co., visit www.levistrauss.com
Beyond The Blue 2030 Water Strategy: www.levistrauss.com/wp-content/uploads/2025/10/LSCo_Water-Strategy-2030_Final.pdf
Wear Longer Project: www.levistrauss.com/wearlongerproject
Produced by Cascale and Hueman Group Media.
Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of Cascale or Hueman Group Media.
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