Chewy, squishy, and suddenly everywhere: Little Moons has rocketed from a two‑person kitchen hustle to a global frozen‑mochi phenomenon.
In this episode, Mel and Iz sit down with Little Moons co‑founder Vivien Wong to unpack the 15‑year “overnight success” of the brand: leaving a corporate career and switching stilettos for Uggs, bootstrapping for 12 straight years, and turning a family bakery legacy into an international brand stocked in Tesco, Target, and Tokyo alike.
We dive into the art (and science) of perfect mochi, surviving a TikTok tidal wave of demand, building systems that don’t break, and why Asian representation in food still matters.
Vivien also opens up about sibling co‑founders, therapy‑fuelled confidence, the beauty of spending time with your family, and the moon‑rabbit fable behind the name that changed the ice‑cream aisle forever. Tune in for a masterclass in resilient entrepreneurship, and a love letter to the diaspora that proves chewy Asian snacks have always been cool.
Grab a cuppa and this insight-packed episode! (Also share, subscribe, and honour your ancestors 🌶️💛)
Little Moons: @littlemoonsofficial
Eastern Hunnies: @easternhunnies
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Credits:
Edited by Gabby Lauren
Directed by Yijia Fu
Music by Muri & Lustbass
Mixing by Ross Ramsay-Golding
Produced by Hunniepot
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