In this episode of Go to MarTech, host Ben Reeder sits down with Giles Palmer, founder of Brandwatch, to explore the evolving landscape of marketing technology.
Giles shares insights into the changing role of the Chief Marketing Officer (CMO), tracing its transformation over the past century and forecasting how it will adapt to future challenges.
The conversation dives into the future of the MarTech industry, particularly the profound impact AI is set to have on the space, reshaping how brands connect with their audiences.
Listeners also get an inside look at the Brandwatch journey—from its humble beginnings to its groundbreaking innovations in social intelligence—and the strategic decisions that led to its $450M acquisition by Cision.
This episode is a must-listen for marketers, tech enthusiasts, and entrepreneurs looking for inspiration and a glimpse into the future of MarTech.
This series is created by Strativ Group.
If you'd like to get in touch about this episode or being a future guest, please email Ben: b.reeder@strativgroup.com.
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