{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66d5aedba42e969123cee307/66d5da2ea7a4982508a60d40?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Start-Up Success Factors with Michael Katz, Co-Founder & CEO of mParticle","description":"<p>Yeah, baby!</p><p><br></p><p>We're kicking off the series with Michael Katz, the Co-Founder &amp; CEO of mParticle. </p><p><br></p><p>MK (as we like to call him) founded and is the former CEO of interclick, which he took public in 2009 and sold to Yahoo in 2011 for $270M.</p><p><br></p><p>Today, he's at mParticle, the leading customer data platform helping the world's best brands unify data across all consumer touch points to optimise marketing outcomes and CX.</p><p><br></p><p>He tells us about building a start-up to scaling a successful business. </p><p><br></p><p>MK shares stories about leadership, company culture and navigating the challenges of a competitive market as a category creator. </p><p><br></p><p>Have a listen and let us know what you think!</p><p><br></p><p>If you'd like to feature in future eps or know someone who should, get in touch with our podcast host Ben: <a href=\" mailto: b.reeder@strativgroup.com\" rel=\"noopener noreferrer\" target=\"_blank\">b.reeder@strativgroup.com.</a></p><p><br></p><p>For more content like this, please click that subscribe button or check out our <a href=\"https://www.youtube.com/channel/UClEPrL4jjxQgLmx6HoTNryw\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube channel</a>.</p><p><br></p><p>This series is powered by <a href=\"https://www.strativgroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Strativ Group</a> -  a global talent solutions company with expertise in the Martech GTM talent market. </p><p><br></p><p>Thanks for listening!</p><p>&nbsp;</p>","author_name":"Dan Wilkinson"}