{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66d06c9ff16c66f62d039a57/6ae6caf7ace2d1bf655e46f7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Stuck in the Weeds? The 3-Hour Rule for Hiring Marketing Help","description":"<p>You can’t grow if you’re stuck in the weeds. And if three of your best clients wanted to start with you today, would your business hold up?</p><p><br></p><p>In this episode of Leaving Academia, I talk with Emily Reagan, a freelance marketing educator and mentor, about when a newer business owner should hire marketing help and who to hire first.</p><p><br></p><p>You’ll learn:</p><ul><li>Why marketing falls apart when client work gets busy, and how that creates feast-and-famine income</li><li>How a time audit shows you what to hand off first</li><li>Why a marketing assistant or specialist is a better first hire than a general VA</li><li>What marketing help can cost, and how to start with a small number of hours</li><li>How to run a paid test project, and why free ones are unfair to freelancers</li><li>How to write SOPs and set clear permissions so you stop being the bottleneck</li></ul><p><br></p><p>Listen, like, and subscribe so you never miss an episode.</p><p><br></p><p>Resources mentioned:</p><ul><li>Hire a Unicorn (Emily’s directory of freelance marketers): hireaunicorn.com</li><li>Emily’s PR site: emilyraganpr.com</li><li>Clockwork (the delegation framework Emily mentions)</li></ul><p><br></p><p>Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor</p>","author_name":"Paulina Cossette"}