You have a great idea for a paid program, but it only works at a certain time of year, and that time of year is almost here. Do you scramble, or do you wait another 12 months and hope the idea is still good?
In this episode, I walk you through a "minimum viable playbook" for testing a program idea when you're short on time, have no audience yet, and are tempted to let perfectionism make the decision for you.
I cover:
⏱️ Why waiting a year costs you more than launching imperfectly (no data, no market language, no idea what your buyers care about)
⏱️ How to build a simple interest-list landing page, and why to leave the price off it
⏱️ Where to share it (hint: academic Facebook groups are a goldmine) and how to write posts that lead with your ideal client's struggles
⏱️ Which numbers to watch, including the conversion rate I use as a starting benchmark with academics ⏱️ How to tell whether your problem is the idea, the posts, or the landing page copy
⏱️ How to sell once people raise their hands, and what call to action to use at under $500, $500+, and $1,000+
Also, you may have noticed the new podcast name and cover art. We're now Leaving Academia: You Are Meant For More, because this community is bigger than editors. Welcome, I'm so glad to have you here!
Like this episode? Subscribe so you don't miss the next one, and visit AcadiaEditing.com/map to find out more.
Resources Mentioned:
Kit (email platform used in this episode for landing pages and email automations): https://partners.kit.com/koj113xbly45
Academic Entrepreneurs Studio (six-month group program for women+ academics growing and scaling an existing business): https://acadiaediting.com/studio
Becoming an Academic Editor or Coach (BAE): https://AcadiaEditing.com/map
Timestamps
00:00 - Podcast rebrand: you are meant for more
02:15 - Great idea, but the timing's tight
04:30 - Job market season example scenario
06:00 - What waiting a full year costs
08:00 - Choosing imperfect action over perfect timing
10:00 - Step one: build an interest landing page
13:00 - Setting up Kit with one email
15:30 - Step two: share it everywhere
19:00 - Step three: watch your conversion data
22:30 - Is it the idea or copy?
24:30 - Step four: sell the transformation, not logistics
27:00 - Calls to action by price point
29:00 - Recap and finding your weak points
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