{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66d06c9ff16c66f62d039a57/6aac7d8c4cef87591da02143?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How He Got 13k LinkedIn Followers After His PhD (the Exact Formula)","description":"<p>You've been trying to grow your reach on LinkedIn—posting consistently, following the experts' advice, tweaking your hooks—and nothing's working. Each post gets 8 likes and disappears into the void.</p><p><br></p><p>Christos Efthymiou, PhD, knows that feeling. After a random rant went viral on LinkedIn, he thought that maybe there was something to the platform that could help him grow his consulting business. </p><p><br></p><p>But then he spent two months struggling to strike gold with another LinkedIn post before he finally figured out a formula that works. </p><p><br></p><p>Now he has over 13,000 followers and gets hundreds of likes per post. And he's sharing his step-by-step framework with us here!</p><p><br></p><p>In this episode, Christos breaks down exactly how he plans and writes his posts, as well as:</p><p><br></p><p>-how long it really takes to find your LinkedIn voice,</p><p>-the post structure that works for an academic audience, </p><p>-why the \"one line per paragraph\" advice might be wrong for PhDs, </p><p>-how to handle links without killing your reach, and </p><p>-why authentic comments beat formulaic engagement every time.</p><p><br></p><p>Have you been struggling to expand your reach on LinkedIn? What tactics have you tried? Share them in the comments!</p><p><br></p><p>Subscribe and hit the bell so you don't miss new weekly episodes.</p><p><br></p><p>Resources Mentioned:</p><p><br></p><p>Follow Christos on LinkedIn: https://www.linkedin.com/in/christos-efthymiou/</p><p><br></p><p>BioVectoral (Christos's Substack): https://biovectoral.substack.com/</p><p><br></p><p>Connect on Threads: https://www.threads.com/@christos_efthymiou_phd</p><p><br></p><p><br></p><p>Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/map</p><p><br></p><p>TIMESTAMPS</p><p><br></p><p>0:00 - Meet Christos Efthymiou, PhD</p><p>1:30 - Leaving computational biology for entrepreneurship</p><p>3:45 - How one frustrated post went viral</p><p>6:15 - Why personal brand matters for academics</p><p>9:00 - The no-cost barrier to entry on LinkedIn</p><p>11:30 - Two months of struggle before finding his formula</p><p>14:00 - Where post ideas actually come from</p><p>16:45 - Why specific moments beat general topics</p><p>19:30 - The hook is 70% of your post's success</p><p>22:00 - Finding your genuine writing style (stop copying)</p><p>25:15 - Post structure: get to the point by the middle</p><p>28:30 - Should you put links in LinkedIn posts?</p><p>31:00 - Why CTAs in every post can backfire</p><p>34:00 - Dealing with negative comments and haters</p><p>37:00 - Workflow: writing and posting same day</p><p>39:30 - Does posting time actually matter?</p><p>42:00 - Authentic commenting vs. formulaic engagement</p><p><br></p><p><br></p>","author_name":"Paulina Cossette"}