{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66d06c9ff16c66f62d039a57/6a98a8dda389b713ae8922e9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"From Burnout to 10k Followers: How Erin Schleiden Built The Academic Writing Coach","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66d06c9ff16c66f62d039a57/1788388268583-c4aa5ac8-090c-4ebf-ad15-3e90f59d39f3.jpeg?height=200","description":"<p>You've always assumed that niching down will scare clients away, but you're getting it wrong.</p><p><br></p><p>I know it's counterintuitive, but Erin Schleiden, PhD, is the perfect example of why narrowing your niche is the way to grow your audience and expand your client list.</p><p><br></p><p>After grad school, Erin picked one tiny slice of the dissertation--the literature review--and became the go-to editor for it. That's what got her from a business idea to more clients than she could take on.</p><p><br></p><p>In this episode, Erin, founder of The Academic Writing Coach, walks us through her journey, from burning out while teaching six classes in grad school, to freelancing on Upwork, to building a successful business--including 11,500 followers on Instagram.</p><p><br></p><p>She also explains why having an ultra-specific niche worked in her favor when she was scared it would backfire, and how a year of posting on Pinterest every single day contributed to her success.</p><p><br></p><p>Whether you've spent decades in academia or you're just finishing your PhD, it IS possible to use the skills you've developed to build the life you've always wanted.</p><p><br></p><p>In addition to editing, Erin offers a Lit Review Writing Bootcamp and a 14-Day Methodology Momentum Challenge. Get more info and join her email list at the links below.</p><p><br></p><p>Resources Mentioned:</p><p><br></p><p>The Academic Writing Coach: https://theacademicwritingcoach.com</p><p>Erin on Instagram: @theacademicwritingcoach</p><p><br></p><p>Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/map</p><p><br></p><p>Timestamps</p><p><br></p><p>00:00 - Meet Erin Schleiden, the Academic Writing Coach</p><p>02:58 - Burnout from teaching six courses at once</p><p>04:48 - Freelancing on Upwork back in 2012</p><p>07:33 - Building a basic website beyond Upwork</p><p>09:50 - Niching into literature review editing</p><p>11:40 - Why niching down brings in more clients</p><p>13:57 - Pinterest SEO and posting daily for a year</p><p>16:14 - Officially launching The Academic Writing Coach</p><p>18:05 - Growing Instagram from 300 to 10,000 followers</p><p>21:17 - Using a VA for voice-of-customer research</p><p>24:02 - Inside her 1:1 coaching and editing packages</p><p>26:46 - Running the 30-day dissertation writing challenge</p><p>31:48 - Her teaching background as a business asset</p><p>34:06 - Where to find and work with Erin</p>","author_name":"Paulina Cossette"}