You keep hearing there's no editing work out there. Let me be clear: That is NOT true—and if your calendar has been empty, the problem probably isn't the market. It's that your ideal clients don't know you exist... yet.
In this episode of the Leaving Academia podcast, Paulina debunks the \"no work\" myth.
Although agency work is drying up as AI floods the low tier of the editing market, people in the higher tier—the scholars and writers who want to work with a real, talented human editor and want nothing to do with AI—are still hiring.
The catch? Those clients won't Google their way to your website on their own. You have to put yourself in front of them.
Paulina walks you through the three categories where high-tier private clients actually spend their time, and exactly what to do once you get there.
What we cover:
🚨 Why \"there's no work\" is really a visibility problem (and why agency contracts are disappearing)
🚨 The three categories of clients most editors overlook
🚨 How to reactivate past clients without feeling like a pest (the accountability-partner reframe that makes them grateful you emailed)
🚨 How to use LinkedIn and Facebook groups to find and connect with ideal clients, instead of posting into the void
🚨 Why \"sales is service,\" and how showing up consistently beats showing up frantically
🚨 The 10-second elevator pitch that makes people remember exactly who to refer to you
If you've ever said \"I don't know where to start,\" this is your roadmap.
👉 Watch, then hit subscribe so you don't miss the next episode.
Resources Mentioned:
Ep 94: The Two Tiers of the Editing Market (listen first if you haven't already)
Ep 90: Building your editing website with the StoryBrand framework
Buffer — free tool for scheduling your marketing posts so you stay consistent
BAE: Becoming an Academic Editor or Coach — 12-week program, September cohort (also January & May 2027)
Want to end burnout and become an academic editor or coach? Get my free training at: AcadiaEditing.com/live
0:00 - \"There's no work out there\" is a lie
2:20 - Why agency work is drying up (and where AI fits in)
4:25 - Warm connections & referrals: your academic network
10:45 - Reactivating past clients (the accountability nudge)
14:45 - Referrals from other editors & adjacent pros
17:40 - Getting visible on LinkedIn (connect, don't just post)
23:10 - Finding clients in Facebook groups
25:40 - Slack, Discord, Reddit, newsletters & podcasts
28:00 - In person: conferences & campus events
31:55 - Libraries, book fairs & everyday conversations
35:20 - Sales is service: what to do once you're there
38:00 - Consistent beats intense: stop the spam cycle
41:20 - Run it like an experiment: test, tweak, repeat
43:45 - Ready to build this? Join BAE
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