{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66d06c9ff16c66f62d039a57/692f3eacd6bc23eda2f67c08?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Marketing as an Academic Editor: What No One Teaches You","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66d06c9ff16c66f62d039a57/1764703900104-f93db2c1-378b-4606-842e-27de53c29f7e.jpeg?height=200","description":"<p>🔥 Burned out in academia? Wondering how to turn your PhD into a flexible, fulfilling business?</p><p><br></p><p>Cara Jordan did just that—and in this episode, she reveals how she went from freelancing for artists in NYC to founding Flatpage, a thriving academic editing agency and publishing house.</p><p><br></p><p>So many academics feel stuck, exhausted, and unsure how to market themselves beyond word of mouth.</p><p><br></p><p>Cara shares exactly how she marketed her editing services, grew a team, and expanded into publishing—all while navigating relocation, burnout, and the challenges of marketing to academic clients.</p><p><br></p><p>Today, Flatpage serves a wide range of humanities and social science scholars. Cara teaches in the UCSD editing certificate program and co-edited the fabulous book, The Art of Academic Editing.</p><p><br></p><p>In this episode, you’ll learn how to attract clients, overcome fear of visibility, and build a sustainable editing business—even if you're starting from scratch.</p><p><br></p><p>Resources Mentioned:</p><p><br></p><p>Flatpage: https://www.flatpage.com/</p><p><br></p><p>UCSD Copyediting Certificate: https://extendedstudies.ucsd.edu/certificates/copyediting</p><p><br></p><p>Book: The Art of Academic Editing (affiliate link): https://amzn.to/48uH30u</p><p><br></p><p>Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor</p><p><br></p><p>00:01:00 - Cara's Academic Background  </p><p>00:02:30 - Early Freelance Experience  </p><p>00:04:00 - Transitioning from Academia to Freelancing  </p><p>00:05:30 - Initial Client Acquisition  </p><p>00:07:00 - The Importance of Word of Mouth  </p><p>00:08:30 - Marketing Strategies for Editors  </p><p>00:10:00 - Overcoming Marketing Hesitations  </p><p>00:11:30 - Networking and Community Engagement  </p><p>00:13:00 - Challenges of Marketing to Academics  </p><p>00:14:30 - Creative Approaches to Finding Clients  </p><p>00:16:00 - The Importance of Niching Down  </p><p>00:17:30 - Growth of Cara's Editing Business  </p><p>00:19:00 - Starting Flatpage and Team Expansion  </p><p>00:20:30 - Differences Between Copy Editing and Developmental Editing  </p><p>00:22:00 - The Value of Formal Editing Training  </p><p>00:23:30 - The Role of Academic Background in Editing  </p><p>00:25:00 - The Need for Professional Development  </p><p>00:26:30 - Advice on Working for Free  </p><p>00:28:00 - The Decision to Add Publishing Services  </p><p>00:29:30 - Advocacy Through Publishing  </p><p>00:31:00 - Final Advice for Aspiring Editors  </p>","author_name":"Paulina Cossette"}