{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66c47e31a294c7a662d49dfc/6799d51001388342ba805701?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 6 obvious steps to mastering B2B Marketing with Adrianna Zakher","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66c47e31a294c7a662d49dfc/1738134790776-60f9731f-1e5d-45cb-802b-38c510926c66.jpeg?height=200","description":"<p>In this episode, we are joined by Adrianna Zakher, a canadian marketing expert. We focus on the 6 essential B2B marketing strategies for startups. </p><p><br></p><p>Topics covered include the importance of starting with an organic strategy, identifying where your audience hangs out, crafting a full funnel strategy, leveraging long-form video content, using the right tools and systems, and knowing when to incorporate paid ads. </p><p><br></p><p>Adrianna also provides valuable insights and actionable steps for optimizing your marketing efforts from day one.</p><p><br></p><p>---</p><p><br></p><p>00:00 Introduction</p><p>00:31 Tip 1: Starting with an Organic Strategy</p><p>00:58 Tip 2: Identifying Your Audience's Platform</p><p>05:53 Tip 3: Crafting a Full Funnel Strategy</p><p>13:41 Tip 4: Leveraging Long-Form Content</p><p>20:45 Tip 6: Just get started</p><p>21:05 How to sprinkle in paid?</p><p>23:36 Outro</p><p><br></p><p>---</p><p><br></p><p>Adrianna Zakher: </p><p>- LinkedIn: https://www.linkedin.com/in/adriannazakher/</p><p>- Business: https://sociallykordial.com/ &amp; https://kordialmedia.com/</p><p><br></p><p>Simon Frey:</p><p>- LinkedIn: https://www.linkedin.com/in/simonfrey/</p><p>- Website: https://simon-frey.com</p><p>- Business: https://www.beansandbytes.de/</p>","author_name":"Denis, Fabian & Simon"}