{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66c41b8e844d445153f2e65c/679073e6455ab42f9d961962?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Black Power Behind Cognac","description":"<p>Join J. and Kas as they dive into the origins of cognac, its rise in popularity post-World War II, and the marketing strategies employed by brands like Hennessy to connect with Black communities.&nbsp;Find out why J. hates snifters, how much cognac the French actually drink, and what do all those letters (XO, VSOP, etc.) mean.</p><p><br></p><p>Sources:</p><ul><li><a href=\"https://www.foodandwine.com/news/prohibition-legacy-100th-anniversary\" rel=\"noopener noreferrer\" target=\"_blank\">How Prohibition Reinvented Drinking In America</a></li><li><a href=\"https://vinepair.com/articles/hennessys-popularity-is-not-due-to-hip-hop-the-story-is-much-deeper-than-that/\" rel=\"noopener noreferrer\" target=\"_blank\">Hennessy’s Popularity Is Not Due To Hip Hop. The Story Is Much Deeper Than That.</a></li><li><a href=\"https://slate.com/human-interest/2013/12/cognac-in-african-american-culture-the-long-history-of-black-consumption-of-the-french-spirit.html\" rel=\"noopener noreferrer\" target=\"_blank\">Pass the Courvoisier</a></li><li><a href=\"https://medium.com/afrosapiophile/jazz-troops-and-cognac-8e44d471cec4\" rel=\"noopener noreferrer\" target=\"_blank\">Why do Black Folks Love Cognac So Much?</a></li><li><a href=\"https://theconversation.com/from-black-gis-to-puff-daddy-how-african-americans-fell-in-love-with-cognac-208244\" rel=\"noopener noreferrer\" target=\"_blank\">From Black GIs to Puff Daddy: How African Americans Fell in Love with Cognac</a></li><li><a href=\"https://zora.medium.com/hennything-is-possible-how-the-french-cognac-found-a-home-in-the-black-community-f5aeb83d1a8a\" rel=\"noopener noreferrer\" target=\"_blank\">How Hennessy Found a Home in the Black Community</a></li><li><a href=\"https://www.wbur.org/onlyagame/2019/08/16/hennessy-marshall-major-taylor-cycling\" rel=\"noopener noreferrer\" target=\"_blank\">Why A Cognac Brand's Marketing Plan Includes A Black Cycling Pioneer</a></li><li><a href=\"https://www.ebony.com/hennessy-blacks-straight-up/\" rel=\"noopener noreferrer\" target=\"_blank\">Hennessy and Blacks, Straight Up</a></li><li><a href=\"https://www.diffordsguide.com/encyclopedia/1001/bws/cognac-quality-age-classifications\" rel=\"noopener noreferrer\" target=\"_blank\">Cognac Quality/Age Classifications</a></li><li><a href=\"https://www.foodandwine.com/cognac-vs-brandy-7570561\" rel=\"noopener noreferrer\" target=\"_blank\">What's the Difference Between Cognac and Brandy?</a></li><li><a href=\"https://winefolly.com/deep-dive/the-guide-to-cognac/\" rel=\"noopener noreferrer\" target=\"_blank\">The Quick Guide to Great Cognac</a></li></ul><p>Full source list available on <a href=\"https://open.substack.com/pub/cheersmxj/p/all-mxd-up-s1ep6-the-black-power?r=46psaw&amp;utm_campaign=post&amp;utm_medium=web&amp;showWelcomeOnShare=true\" rel=\"noopener noreferrer\" target=\"_blank\">Substack!</a></p>","author_name":"MxdMedia, LLC"}