Over 25 years, WE built a golden brand by inspiring children to rally around their charismatic leader. But behind the scenes, employees experienced a cult-like culture and a troubling blur of charitable and commercial activities. In the aftermath of a national scandal, thousands of donors and volunteers (and dozens of ‘celebrity ambassadors’) are left wondering where the money went, and whether the savior industry creates a constant need for victims.
From CANADALAND, the news company that exposed it all, this is the exclusive story of a charity that did well when it was supposed to be doing good.
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