{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66bd0980f499877c94d20384/6812aea26ac0e5213bb74ae3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Public Relations Investment Returns as Advertising Costs & Frustrations Mount ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66bd0980f499877c94d20384/1746054677127-87f1646c-b52e-4cb6-8555-56301ba08e8d.jpeg?height=200","description":"<ul><li><br></li></ul><p><br></p><h5>Episode notes</h5><p>A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising.</p><p><br></p><p>Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times.</p><p><br></p><p>This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as:</p><ul><li>the state of legacy media and advertising</li><li>where current ad money is going online</li><li>ad industry reports for the first two quarters and their indicators of an ad decline</li><li>digital advertising and the reasons for the frustrations and pullback</li><li>why pr?</li><li>the advantages of building a public relations &amp; media relations program</li><li>Artificial Intelligence in pr and media relations</li></ul><p><br></p>","author_name":"Gene King"}