{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66bd0980f499877c94d20384/674fb0689fa1c19f9892e151?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66bd0980f499877c94d20384/1733275560783-605c0e36-5f3c-4c26-b43f-1b579729f133.jpeg?height=200","description":"<p>In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: </p><p><br></p><p>The good and bad of marketing &amp; sales influence in media relations</p><p>Effective content strategies &amp; approaches that ensure failure </p><p>Media relationship building - do's &amp; don'ts</p><p>How to become a reliable source</p><p>Newsroom organization, hierarchy &amp; mindful pitching</p><p>Effective pitching strategies </p><p>What you never do in any media engagements today and more.....</p>","author_name":"Gene King"}