{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66bcfabfa37f25960074e656/6a3eb04289bd872840de56f3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Breaking Down Netflix's Podcast Spending Spree To Take On YouTube","description":"<p>Netflix is using podcasts from Barstool, The Ringer, and iHeartMedia to chisel away at YouTube's dominance for online video consumption. Early returns are modest for the streamer, but the strategy still makes sense.</p><p><br></p><p>We break down Netflix's thinking, what the data says, and how the strategy could evolve. </p><p><br></p><p>Awful Announcing on X: https://twitter.com/awfulannouncing</p><p>Awful Announcing on Facebook: https://www.facebook.com/awfulannouncing</p><p>Awful Announcing on Instagram: https://www.instagram.com/awful_announcing/</p><p>Awful Announcing on Threads: https://www.threads.com/@awful_announcing</p>","author_name":"Awful Announcing"}