What does it take to make anything in an attention economy that never seems satisfied?
In this episode of Pain In The Arts, Lyndon and Breallyn wander through the strange theatre of making work online - where everyone’s performing, the algorithm is always hungry, and it’s not entirely clear who you’re supposed to be talking to anymore. Along the way, they compare the high-output churn of the manosphere to the slower, more observational approach of Louis Theroux.
Somewhere in the middle of it all, another idea takes shape: maybe the answer isn’t to shout louder, but to step aside. To build something smaller, quieter, and more deliberate.