{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6ae37be69fd2fa3c16c52d94?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What's Brewing in the $266m MLB jersey patch scene?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1793292702659-45a0a4e8-94ce-4bba-adce-7c90fe4a36b1.jpeg?height=200","description":"<p>During the week that the Brewers win their first-ever World Series, <strong>The SportBusiness Podcast</strong> cracks open the latest MLB sponsorship intel and also break news of a potentially game-changing development in the UK broadcast market.</p><p><br></p><ul><li><strong>THE NEWSROOM: </strong>Will the Scottish Premiership tender spell the end of the controversial Saturday 3pm blackout? Also, Fifa&#39;s hydration breaks under review, World Snooker looks east and the background to LaLiga’s volatile Chinese broadcast presence as Mbappé crosses a red line.</li></ul><p><br></p><ul><li><strong>INSIDE THE DEALS: </strong>Matthew Williams unpacks the MLB’s $266m jersey patch sector<strong> </strong>and explains why sponsors are taking big swings in their home markets.</li></ul><p><br></p><ul><li><strong>AOB:</strong> Will anyone watch Africa’s first Youth Olympics? And how to Excel at the World Championships of spreadsheets. </li></ul><p><br></p><p>Listen now on <a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, <a href=\"https://music.amazon.com/es-ar/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon Music</a> and <a href=\"https://www.youtube.com/@sportbusiness_group/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a> </p><p>Enter SBPODCAST30 at the checkout for monthly and annual <a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SportBusiness.com</a> subscriptions for a 30-per-cent discount <a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p><p><strong>Co-hosts</strong>: Jonathan Rest, Martin Ross</p><p><strong>Contributor</strong>: Matthew Williams</p><p><strong>Editor</strong>: Gwen Gourvellec</p><p><br></p><p><strong>Sources</strong>:</p><ol><li><strong><a href=\"https://www.sportbusiness.com/news/exclusive-spfl-offers-end-to-uks-3pm-blackout/\" rel=\"noopener noreferrer\" target=\"_blank\">EXCLUSIVE: SPFL offers end to UK’s 3pm blackout</a></strong></li><li><strong><a href=\"https://www.sportbusiness.com/news/laliga-bids-to-de-escalate-china-mbappe-spat/\" rel=\"noopener noreferrer\" target=\"_blank\">LaLiga bids to de-escalate China-Mbappé spat</a></strong></li><li><strong><a href=\"https://www.sportbusiness.com/news/wst-to-go-direct-with-chinese-streaming-rights/\" rel=\"noopener noreferrer\" target=\"_blank\">WST to go direct with Chinese streaming rights</a></strong></li><li><strong><a href=\"https://www.sportbusiness.com/news/bidding-war-brews-for-us-world-cup-rights/\" rel=\"noopener noreferrer\" target=\"_blank\">Bidding war brews for US World Cup rights</a></strong></li><li><strong><a href=\"https://sponsorship.sportbusiness.com/2026/09/mlb-jersey-patch-market-worth-266m-at-maturity/\" rel=\"noopener noreferrer\" target=\"_blank\">MLB jersey patch market worth $266m at maturity</a></strong></li><li><strong><a href=\"https://www.sportbusiness.com/2026/05/yog-days-are-over/\" rel=\"noopener noreferrer\" target=\"_blank\">PODCAST: YOG days are over?</a></strong></li></ol>","author_name":"SportBusiness"}