{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6ab54db4c974afb154190dc1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Continental shift: who's up and who's down in the European sponsorship market?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1790266021872-1a88bf07-15fd-4dfa-8109-54a338349987.jpeg?height=200","description":"<p>This week, Ben Cronin and the <em>SportBusiness Sponsorship</em> editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report.</p><p><br></p><p>They discuss:</p><p><br></p><ul><li><strong>THE SIZE OF THE MARKET:</strong> How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value?</li><li><strong>SPONSORSHIP SURVEY: </strong>The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorship categories are expected to grow over the next 12 months and how is AI changing the way people work?</li><li><strong>TOP PROPERTIES: </strong>Which teams and leagues came out on top in our ranking of the biggest sponsorship properties in Europe?</li></ul><p><br></p><p>You can purchase your copy of the European Sponsorship Report 2026 <a href=\"https://www.sportbusiness.com/reports/european-sponsorship-report-2026/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p><p><strong>You can subscribe to The SportBusiness Podcast on <a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>,<a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"> Spotify</a>, <a href=\"https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon Music</a> and <a href=\"https://www.youtube.com/@sportbusiness_group\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a>.</strong></p><p><br></p><p><strong>Enter SBPODCAST30 at checkout for monthly and annual <a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SportBusiness.com</a> subscriptions for a 30-per-cent discount <a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</strong></p><p><br></p><p><strong>Host</strong>: Ben Cronin</p><p><strong>Contributors</strong>: Matthew Williams, Faaez Samadi, Matthew Glendinning</p><p><strong>Editor</strong>: Gwen Gourvellec</p>","author_name":"SportBusiness"}