{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6aa2e9f4c939da2795612a64?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hyrox, high returns: Why Infront sold up","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1789060820995-ce11a4db-3782-49ca-a701-cee338cdd482.jpeg?height=200","description":"<p>This week on <strong>The SportBusiness Podcast</strong> and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry.</p><p><br></p><ul><li><strong>THE NEWSROOM:</strong> Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.</li><li><strong>INSIDE THE DEAL: </strong>Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.</li><li><strong>AOB: </strong>FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships.</li></ul><p><br></p><p>Listen now on <a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\">Apple Podcasts</a>, <a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a>, <a href=\"https://music.amazon.com/es-ar/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon Music</a> and <a href=\"https://www.youtube.com/@sportbusiness_group/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a>&nbsp;</p><p><br></p><p>Enter SBPODCAST30 at the checkout for monthly and annual <a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SportBusiness.com</a> subscriptions for a 30-per-cent discount <a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.&nbsp;</p><p><br></p><p>Co-hosts: Jonathan Rest, Martin Ross</p><p>Contributor: Ben Cronin</p><p>Editor: Matt Storey</p><p>Sources:</p><p><br></p><ol><li><a href=\"https://www.sportbusiness.com/news/infront-cashes-in-with-hyrox-sale-to-consortium/\" rel=\"noopener noreferrer\" target=\"_blank\">Infront cashes in with Hyrox sale to consortium</a></li><li><a href=\"https://www.sportbusiness.com/news/castore-founders-weigh-up-sale-options/\" rel=\"noopener noreferrer\" target=\"_blank\">Castore founders weigh up sale options</a></li><li><a href=\"https://www.sportbusiness.com/news/img-heads-livs-unsecured-vendor-creditor-list/\" rel=\"noopener noreferrer\" target=\"_blank\">IMG heads LIV’s unsecured vendor creditor list</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/09/champions-league-deal-wont-impact-club-agreements-says-haier-brand-chief/\" rel=\"noopener noreferrer\" target=\"_blank\">UCL pact won’t affect club deals, says Haier brand chief</a></li><li><a href=\"https://www.sportbusiness.com/news/haier-bags-standalone-champions-league-deal/\" rel=\"noopener noreferrer\" target=\"_blank\">Haier bags standalone Champions League deal</a></li><li><a href=\"https://www.sportbusiness.com/news/hisense-downgrades-uefa-deal-to-euro-2028-only/\" rel=\"noopener noreferrer\" target=\"_blank\">Hisense reduces inventory with Euro 2028 only deal</a></li><li><a href=\"https://www.sportbusiness.com/news/hyundai-ends-champions-league-car-sponsor-search/\" rel=\"noopener noreferrer\" target=\"_blank\">Hyundai ends Champions League car sponsor search</a></li><li><a href=\"https://www.sportbusiness.com/news/fis-clean-sweep-for-infront-with-four-year-worlds-deal/\" rel=\"noopener noreferrer\" target=\"_blank\">FIS clean sweep for Infront with four-year Worlds deal</a></li></ol><p><br></p>","author_name":"SportBusiness"}