{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6a74b36e72138046c683a539?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Palace sponsorship crystallises Temporal’s B2B strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1786032407038-50fcaaeb-f64e-4d64-9723-e42c3a821f01.jpeg?height=200","description":"<p>This week on <strong>The SportBusiness Podcast,</strong> we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive.</p><p><br></p><p><strong>THE NEWSROOM:</strong>&nbsp;What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite, White House PPV hits TKO and WTA's IMG production deal puts another nail in ATP merger coffin.</p><p><br></p><p><strong>INSIDE THE DEAL</strong>: Matthew Williams turns an eagle eye to Crystal Palace's new shirt sponsor, Temporal. Why has a B2B firm targeted the Premier League?</p><p><br></p><p><strong>AOB:&nbsp;</strong>We&nbsp;measure the success<strong>&nbsp;</strong>of Glasgow’s hosting of the Commonwealth Games, take a peak at the in-tray of MLS' new commissioner in-waiting and uncover a football sponsorship activation from EasyJet.</p><p><br></p><p><strong>Listen now on </strong><a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Apple Podcasts</strong></a><strong>, </strong><a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Spotify</strong></a><strong>, </strong><a href=\"https://music.amazon.com/es-ar/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Music</strong></a><strong> and </strong><a href=\"https://www.youtube.com/@sportbusiness_group/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a><strong>. Enter SBPODCAST30 at the checkout for monthly and annual </strong><a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SportBusiness.com</strong></a><strong> subscriptions for a 30-per-cent discount </strong><a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here</strong></a><strong>.&nbsp;</strong></p><p><br></p><p><strong>Co-hosts:</strong> Jonathan Rest,&nbsp;Martin Ross</p><p><strong>Contributor:</strong> Matthew Williams</p><p><strong>Editor</strong>: Lumi Lehmuskallio</p><p><br></p><p><strong>Sources:</strong></p><p><br></p><p><br></p><ol><li><a href=\"https://www.sportbusiness.com/news/fifa-drops-private-investor-plan-for-world-cup/\" rel=\"noopener noreferrer\" target=\"_blank\">Chastened Fifa drops World Cup investor plan</a></li><li><a href=\"https://www.sportbusiness.com/news/tko-boosts-revenues-takes-white-house-ufc-hit/\" rel=\"noopener noreferrer\" target=\"_blank\">TKO boosts revenues, takes White House UFC hit</a></li><li><a href=\"https://www.sportbusiness.com/news/ellison-ufc-reaffirming-paramount-belief-in-sport/\" rel=\"noopener noreferrer\" target=\"_blank\">Ellison: UFC reaffirming Paramount belief in sport</a></li><li><a href=\"https://www.sportbusiness.com/news/img-adds-production-role-to-wta-remit/\" rel=\"noopener noreferrer\" target=\"_blank\">IMG adds production role to WTA remit</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/06/palace-retains-sellable-assets-after-temporal-shirt-deal/\" rel=\"noopener noreferrer\" target=\"_blank\">Palace has power to add following Temporal shirt deal</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/07/we-want-to-reach-the-person-writing-the-code-clair-byrd-temporal/\" rel=\"noopener noreferrer\" target=\"_blank\">‘We want to reach the person writing the code’ | Clair Byrd, Temporal</a></li><li><a href=\"https://www.sportbusiness.com/news/berg-succeeds-garber-as-next-mls-commissioner/\" rel=\"noopener noreferrer\" target=\"_blank\">Berg succeeds Garber as next MLS commissioner</a></li><li><a href=\"https://www.sportbusiness.com/news/sadleir-amdavad-2030-to-meet-60-budget-criteria/\" rel=\"noopener noreferrer\" target=\"_blank\">Sadleir: Amdavad 2030 to meet 60% budget criteria</a></li><li><a href=\"https://x.com/lpl_airport/status/2082889131571482823?s=46&amp;t=Kd0jxpAr4aEwApf2-ntgww\" rel=\"noopener noreferrer\" target=\"_blank\">Liverpool John Lennon Airport (@LPL_Airport) on X</a></li></ol>","author_name":"SportBusiness"}