This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army.
THE NEWSROOM: Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-football news, the PGA Tour makes a move on Australia and there are tax developments in Canada for Netflix, Amazon et al.
INSIDE THE DEAL: Frank Dunne joins to share insights on his deep dive into the broadcast revenues driving the World Cup's commercial success. More inventory equals more cash, of course, but new income streams are also unlocked for the first time.
AOB: Previewing a major winter sports federation presidential election, E1 racing in picturesque Dubrovnik and Golden Boot winners, past and present.
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Co-hosts: Jonathan Rest, Martin Ross
Contributors: Frank Dunner
Editor: Lumi Lehmuskallio
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