{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6a219549be8560e74b267a8c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Grand Budapest Intel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1780584987392-b4388416-8720-408c-a861-f3cf2350a71d.jpeg?height=200","description":"<p>This week on <strong>The&nbsp;SportBusiness&nbsp;Podcast,</strong> Jonathan Rest and Joseph Perry return from the Champions<strong>&nbsp;</strong>League final to pore over big European football topics with Martin Ross.</p><p><br></p><p><strong>THE NEWSROOM</strong>: High stakes for latest Uefa club comps sponsor secured by RFP/UC3, UCL piracy numbers, why now for Uefa’s national teams tender and who’s winning AFC’s agency tender?</p><p><br></p><p><strong>INSIDE THE DEAL:&nbsp;</strong>The ECB’s sponsorship strategy overhaul, aided by Two Circles, and driven by fresh thinking and new inventory opportunities. Matthew Williams has all the details.</p><p><br></p><p><strong>AOB:</strong>&nbsp;Absent World Cup kits, F1 back on German FTA TV and a pawsome return for the Stanley Pup</p><p>&nbsp;</p><p><strong>You can subscribe to The SportBusiness Podcast on </strong><a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Apple Podcasts</strong></a><strong>,</strong><a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"><strong> Spotify</strong></a><strong>, </strong><a href=\"https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Music</strong></a><strong> and </strong><a href=\"https://www.youtube.com/@sportbusiness_group\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a><strong>.</strong></p><p><br></p><p><strong>Enter SBPODCAST30 at checkout for monthly and annual </strong><a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SportBusiness.com</strong></a><strong> subscriptions for a 30-per-cent discount </strong><a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here</strong></a><strong>.&nbsp;&nbsp;</strong></p><p><br></p><p><strong>Co-hosts:</strong> Jonathan Rest, Martin Ross</p><p><strong>Contributors: </strong>Joseph Perry, Matthew Williams</p><p><strong>Editor:</strong> Lumi&nbsp;Lehmuskallio</p><p><br></p><p><strong>Sources:</strong></p><ol><li><a href=\"https://www.sportbusiness.com/news/exclusive-bet365-close-alibaba-signs-as-uefa-eyes-e1bn-windfall/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>EXCLUSIVE: Bet365 close, Alibaba signs as Uefa eyes €1bn windfall</strong></a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/03/epstein-ab-inbev-and-pepsico-uc3-deals-send-strong-message/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Epstein: AB InBev and PepsiCo UC3 deals send ‘strong message’</strong></a></li><li><a href=\"https://www.sportbusiness.com/news/exclusive-uefa-invites-national-team-rights-bids/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>EXCLUSIVE: Uefa invites national team rights bids</strong></a></li><li><a href=\"https://www.sportbusiness.com/news/exclusive-afg-sela-preferred-afc-bidder/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>EXCLUSIVE: AFG-Sela preferred AFC bidder</strong></a></li><li><a href=\"https://www.sportbusiness.com/news/centralisation-backed-despite-benfica-resistance/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Centralisation backed despite Benfica resistance</strong></a></li><li><a href=\"https://www.sportbusiness.com/news/exclusive-sky-retains-exclusive-atp-tour-rights/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>EXCLUSIVE: Sky retains exclusive ATP Tour rights</strong></a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/05/new-assets-new-approach-inside-the-ecbs-sponsorship-reset/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>New assets, new approach: inside the ECB’s sponsorship reset</strong></a></li><li><a href=\"https://www.sportbusiness.com/news/live-f1-returns-to-rtl-following-sky-takeover/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Live F1 returns to RTL following Sky takeover</strong></a></li></ol><p><br></p>","author_name":"SportBusiness"}