{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/6a19ab2cad55909da6bb5305?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"On the Seine at SportGen Summit in Paris","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1780066750966-203ac97c-6b2e-4d3a-9be9-796531bb3062.jpeg?height=200","description":"<p>This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories.</p><p><br></p><p>We explore PSG’s brand building targets internationally and commercial approach, and Gucci’s landmark Alpine F1 title deal. Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its independence and how co-founder David Coulthard views its approach to live sports production.</p><p><br></p><p>A snap tender for Uefa club Spanish-language rights in the US also comes under the microscope, along with Fifa’s long-awaited TV deal in India.</p><p><br></p><p>Plus, a EuroLeague Final Four dispatch from Athens, an Enhanced Games watch-along and tennis headwear tips.</p><p><br></p><p><strong>You can subscribe to The SportBusiness Podcast on </strong><a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Apple Podcasts</strong></a><strong>,</strong><a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"><strong> Spotify</strong></a><strong>, </strong><a href=\"https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Music</strong></a><strong> and </strong><a href=\"https://www.youtube.com/@sportbusiness_group\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a><strong>.</strong></p><p><br></p><p><strong>Enter SBPODCAST30 at checkout for monthly and annual </strong><a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SportBusiness.com</strong></a><strong> subscriptions for a 30-per-cent discount </strong><a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here</strong></a><strong>.&nbsp;&nbsp;</strong></p><p><br></p><p><strong>Co-hosts:</strong> Martin Ross, Maria Kholodova</p><p><strong>Contributor:</strong> Matthew Glendinning</p><p><strong>Editor:</strong> Lumi&nbsp;Lehmuskallio</p><p><br></p><p><strong>Sources:</strong></p><ol><li><a href=\"https://www.sportbusiness.com/news/gucci-makes-grid-history-with-alpine-title-deal/\" rel=\"noopener noreferrer\" target=\"_blank\">Gucci makes grid history with Alpine title deal</a></li><li><a href=\"https://www.sportbusiness.com/news/tight-uefa-club-deadline-for-spanish-tv-rights-in-us/\" rel=\"noopener noreferrer\" target=\"_blank\">Tight Uefa club deadline for Spanish TV rights in US</a></li><li><a href=\"https://www.sportbusiness.com/news/fifa-close-to-zee-deal-for-world-cup-rights-in-india/\" rel=\"noopener noreferrer\" target=\"_blank\">Fifa close to Zee deal for World Cup rights in India</a></li><li><a href=\"https://www.sportbusiness.com/news/private-ownership-for-whisper-as-sony-divests/\" rel=\"noopener noreferrer\" target=\"_blank\">Private ownership for Whisper as Sony divests</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2026/03/psg-eyes-commercial-income-hike-for-current-season/\" rel=\"noopener noreferrer\" target=\"_blank\">PSG eyes commercial income hike from sale of major assets</a></li><li><a href=\"https://www.sportbusiness.com/news/enhanced-games-devoid-of-sponsors-broadcasters/\" rel=\"noopener noreferrer\" target=\"_blank\">Enhanced Games devoid of sponsors, broadcasters</a></li><li><a href=\"https://www.sportbusiness.com/news/euroleague-to-roll-out-new-distribution-model/\" rel=\"noopener noreferrer\" target=\"_blank\">EuroLeague to roll out new distribution model</a></li></ol><p><br></p>","author_name":"SportBusiness"}