{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/696131b388da0c07c1b1f328?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Enhanced Games: Where's the commercial injection?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1767977293910-407088ad-e997-42ee-b727-387ab06a8fd0.jpeg?height=200","description":"<p><strong>Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.</strong></p><p>&nbsp;</p><p>Martin Ross&nbsp;joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.</p><p><br></p><p>The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning&nbsp;provides an overview of a highly volatile but desirable market.</p><p><br></p><p>Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a&nbsp;fond farewell to IMG’s Trans World Sport.</p><p>&nbsp;</p><p><strong>You can subscribe to The SportBusiness Podcast on </strong><a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Apple Podcasts</strong></a><strong>,</strong><a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"><strong> Spotify</strong></a>, <a href=\"https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Music</strong></a> <strong>and</strong> <a href=\"https://www.youtube.com/@sportbusiness_group\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a>.</p><p><br></p><p><strong>Enter SBPODCAST30 at checkout for monthly and annual </strong><a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SportBusiness.com</strong></a><strong> subscriptions for a 30-per-cent discount </strong><a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here</strong></a><strong>.</strong></p><p><br></p><p><strong>Host</strong>: Catherine Davies&nbsp;</p><p><strong>Contributors</strong>:&nbsp;Martin Ross, Matthew Glendinning</p><p><strong>Editor</strong>: Lumi&nbsp;Lehmuskallio&nbsp;</p><p>&nbsp;</p><p><strong>Sources</strong>:</p><p>1.&nbsp;<a href=\"https://www.sportbusiness.com/news/enhanced-games-devoid-of-sponsors-broadcasters/\" rel=\"noopener noreferrer\" target=\"_blank\">Enhanced Games devoid of sponsors, broadcasters</a></p><p>2.&nbsp;<a href=\"https://www.sportbusiness.com/news-in-brief/enhanced-games-to-go-public-sell-consumer-health-products/\" rel=\"noopener noreferrer\" target=\"_blank\">Santos cuts short 7K deal by ‘mutual agreement’</a></p><p>3.&nbsp;<a href=\"https://sponsorship.sportbusiness.com/news/betano-replaces-pixbet-at-flamengo/\" rel=\"noopener noreferrer\" target=\"_blank\">Betano&nbsp;replaces&nbsp;Pixbet&nbsp;at Flamengo</a></p><p>4. <a href=\"https://sponsorship.sportbusiness.com/2023/03/how-online-betting-sponsors-made-brazilian-football-the-ultimate-fomo-market/\" rel=\"noopener noreferrer\" target=\"_blank\">How online betting sponsors made Brazilian football the ultimate FOMO market</a></p><p>5.&nbsp;<a href=\"https://www.sportbusiness.com/news/world-aquatics-settles-with-swimmers-in-isl-case/\" rel=\"noopener noreferrer\" target=\"_blank\">World Aquatics settles with swimmers in ISL case</a></p><p>6.&nbsp;<a href=\"https://www.sportbusiness.com/news/isl-eyes-2026-return-with-revised-model/\" rel=\"noopener noreferrer\" target=\"_blank\">ISL eyes 2026 return with revised model</a></p>","author_name":"SportBusiness"}