Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions: who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction.
Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.
Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.
And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.
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Host: Catherine Davies
Contributors: Jonathan Rest, Matthew Glendinning, Faaez Samadi
Editor: Lumi Lehmuskallio
Sources:
1. ESPN, WBD dominate Conmebol rights picture
2. FC Diez Media retains Conmebol club business
3. NBA revenue growth spurred by Nike and 2K renewals
4. NBA jersey patch revenue close to $300m mark
5. Mercedes-Benz deal ends WTA top sponsor hunt
6. DAZN increase drives LaLiga to healthy uplift
The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here!
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