{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ba369ffa05c89378e8b46f/690333b7bb560dc3066f5115?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"‘Flat-top pyramid’ structure pays off for basketball’s Euroleague","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/66ba369ffa05c89378e8b46f/1761816272942-e96477b7-8ab6-4858-9c6f-22c11420a5a1.jpeg?height=200","description":"<p><strong>Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.</strong></p><p><br></p><p>This week, Frank Dunne&nbsp;talks to Ben Cronin about the new sponsorship deals between basketball’s&nbsp;Euroleague&nbsp;and&nbsp;Abu Dhabi’s Department of Culture and Tourism, for the brands&nbsp;Etihad Airways and Experience Abu Dhabi.</p><p><br></p><p>Ben Cronin provides a detailed breakdown of the deals and explains why the&nbsp;Euroleague&nbsp;decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top&nbsp;pyramid’&nbsp;structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.&nbsp;&nbsp;</p><p><br></p><p>The pair discuss how the new deals fit into&nbsp;Euroleague’s&nbsp;overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.</p><p><br></p><p><strong>You can subscribe to The SportBusiness Podcast on </strong><a href=\"https://podcasts.apple.com/gb/podcast/the-sportbusiness-podcast/id1804579275\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Apple Podcasts</strong></a><strong>,</strong><a href=\"https://open.spotify.com/show/4Vsc2tHkTF8hxm4w3UFEEX\" rel=\"noopener noreferrer\" target=\"_blank\"><strong> Spotify</strong></a>, <a href=\"https://music.amazon.co.uk/podcasts/b3420d4a-5387-4e2e-bf43-f88e859c00c2/the-sportbusiness-podcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Amazon Music</strong></a> <strong>and</strong> <a href=\"https://www.youtube.com/@sportbusiness_group\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a>.</p><p><br></p><p><strong>Enter SBPODCAST30 at checkout for monthly and annual </strong><a href=\"http://sportbusiness.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>SportBusiness.com</strong></a><strong> subscriptions for a 30-per-cent discount </strong><a href=\"https://www.sportbusiness.com/subscription-options/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>here</strong></a><strong>.</strong></p><p><br></p><p><strong>Host</strong>: Frank Dunne</p><p><strong>Contributors</strong>:&nbsp;Ben Cronin</p><p><strong>Editor</strong>: Lumi&nbsp;Lehmuskallio</p><p><br></p><p><strong>Sources</strong>:</p><ol><li><a href=\"https://sponsorship.sportbusiness.com/2025/10/euroleague-sponsorship-restructure-bears-fruit/\" rel=\"noopener noreferrer\" target=\"_blank\">EuroLeague sponsorship restructure bears fruit | SportBusiness Sponsorship</a></li><li><a href=\"https://sponsorship.sportbusiness.com/news/euroleague-basketball-in-five-year-middle-east-play/\" rel=\"noopener noreferrer\" target=\"_blank\">Euroleague Basketball in five-year Middle East play | SportBusiness Sponsorship</a></li><li><a href=\"https://sponsorship.sportbusiness.com/news/dubai-bc-hires-mc-saatchi-for-euroleague/\" rel=\"noopener noreferrer\" target=\"_blank\">Dubai BC hires M+C Saatchi for EuroLeague | SportBusiness Sponsorship</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2024/12/less-is-more-for-euroleague-as-visa-joins-portfolio/\" rel=\"noopener noreferrer\" target=\"_blank\">Less is more for EuroLeague as Visa joins portfolio | SportBusiness Sponsorship</a></li><li><a href=\"https://sponsorship.sportbusiness.com/2025/07/tourism-sector-provides-growth-for-sport-in-post-covid-boom/\" rel=\"noopener noreferrer\" target=\"_blank\">Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship</a></li><li><a href=\"https://sponsorship.sportbusiness.com/news/img-retains-euroleague-business-to-2036/?_ga=2.171695527.625595618.1761817302-1730560688.1761817302\" rel=\"noopener noreferrer\" target=\"_blank\">IMG retains Euroleague business to 2036 | SportBusiness Sponsorship</a></li></ol><p><br></p>","author_name":"SportBusiness"}