{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66b1c7aa5063c053df3831b5/66deb680cc49c4b39b8faae5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Classical Conditioning (& Why We Buy Stuff We Don't Need)","description":"<p>Ever wondered why hearing your phone notification alone gives you a rush of excitement and/or terror? Or why certain people can't stomach certain foods? Or why Snoop Dogg is in every commercial ever, for no discernible reason?</p><p><br></p><p>Welcome to Psychology I.R.L! Today's episode - Classical Conditioning, and how it can be used in advertising to convince us to buy products we don't need, and often don't even really want. </p><p><br></p><p>Apologies to any Russian listeners I may have at this point in time or any point in the future. Also, yes, I know that 'desireties' isn't a word but language is arbitrary so I can say whatever I want and you can't stop me.</p><p><br></p><p>This show is written, performed and produced by me. Music by Matt Ponio.</p><p><br></p><p>References:</p><p>12:01 - Garcia &amp; Koelling, 1966</p><p>26:34 - Solarz, 1960</p><p>26:37 - Chen &amp; Bargh, 1999</p><p>27:28 - Gorn, 1982</p><p>28:32 - Alpert, 2005</p><p>28:37 - Pornpitikpan, 2012</p><p>28:40 - Vermeulen, 2015</p><p>29:51 - Grossman &amp; Til, 1989</p><p>33:51 - Riley &amp; Anderson, 2015</p><p>34:01 - Till et al., 2008</p>","author_name":"Daniel Allan"}