We keep framing this as a fight: the data and reporting side of marketing against the cultural and creative side. Tshiamo Maremela doesn’t accept the split. He’s a strategist and the founder of a cultural intelligence and creative advisory, and he helps businesses make sharper decisions when things are messy.
His line on it: data gives you a signal, culture gives you the context, and strategy is what you do with both.
The part that should worry you is the quiet risk. We all know the brand that misread a moment and got cancelled. Tshiamo is more interested in what happens when nobody says anything at all - your campaigns still perform, the dashboard still looks healthy, but the brand is quietly becoming less important in people’s lives. By the time a comms problem has run long enough, it’s a business problem.
In this episode:
Connect with Tshiamo on LinkedIn: https://www.linkedin.com/in/tshiamomaremela
Connect with Terence on Linkedin: https://www.linkedin.com/in/terence-mentor
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