{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66ab2e570a8713098d037157/6ac6a9a08f90a39dfc81476f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Are we in the era of the small agency? Darren Morris on why bigger isn't always better","description":"<p>Are small agencies now the ones winning, and should in-house marketers be looking at them instead of the big names?</p><p><br></p><p>Lucky Hustle just won Small Agency of the Year for the second year running, which Darren Morris believes nobody has done before.Darren is honest in both directions.AI has changed what a team of 25 can take on, and clients have noticed that ten people for ten days has become two people for three.</p><p><br></p><p>But he&#39;s just as clear that a small agency taking on an account the size of a bank would fall over, and he&#39;s watched others try it until the house of cards came down.</p><p><br></p><p>In this episode:</p><ul><li>What counts as a small agency, and why staff numbers are still the measure</li><li>Why big brands went big for so long: heritage, 95-day payment terms, and someone to bankroll the campaign</li><li>The &quot;more monster&quot;, and why his five-year plan is to sustain rather than grow</li><li>Why &quot;a long healthy three years&quot; with a client is nowhere near long enough</li><li>What to look for when you pick an agency, starting with people who won&#39;t kiss your ass</li><li>The clients who say jump, and the brands that sink because the agency always asks how high</li></ul><p><br></p><p>Darren was on the show before, talking about AI and trends for 2026. This one is about the business underneath the work.</p><p><br></p><p>Connect with Darren on LinkedIn: https://www.linkedin.com/in/darren-morris-527598151</p><p>Connect with Terence on Linkedin: https://www.linkedin.com/in/terence-mentor</p>","author_name":"Terence Mentor"}