Ad fraud is the marketing problem nobody wants to talk about.
I sat down with Marc Dhalluin from TruthsetsOnline.com for the first episode of Season 5, and I came away quietly panicking about every campaign I've ever run.
Here's the line that got me: more online ads are bought and paid for every single day than there are humans on earth who could ever look at them.
Sit with that for a second.
We spoke about bots inflating your bounce rate, why the platforms aren't exactly rushing to tell you when your ads never reached a real person, and the difference between plain old wastage and someone actively defrauding you.
The good news is it's not all doom. Marc's whole point is that you can find out what your money is actually doing, yet most of us just never look.
If you spend a cent on digital advertising, this one's worth your time.