What turns a once-off buyer into someone who keeps coming back?
Charné Munien, Strategy Director at RogerWilco, has spent years around the world helping brands build customer experiences people genuinely want — and in this episode we put her in the hot seat to explain why CX deserves a slice of your limited time and budget.
We get into what \"customer experience\" really means beyond the buzzword, why a CMO or head of marketing should treat CX as a growth lever rather than a nice-to-have, and how to build something irresistible without a global-brand budget.
If this one has you looking hard at your own customer experience, our free Honest Marketing Audit asks the same kind of questions. Download it free
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Want the room where conversations like this carry on every day? That's the SA Marketers' Circle — a WhatsApp community for South African marketers to think out loud together. Join at the early-bird rate (R100/month, locked in for life) here.
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