We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department?
Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new role), so I wanted to understand how she used AI tools strategically, while focusing on building deeper relationships inside and outside of the business.
Our chat had some real perspective shifts for me, and I think it will do the same for you.
Follow Amy on Linkedin here: https://www.linkedin.com/in/amy-hopkins-8725631a/
Join the SA Marketers' Cicle here: https://www.samarketerscircle.co.za/
Connect with me on Linkedin here: https://www.linkedin.com/in/terence-mentor/
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Free guide: The Solo & Lean Marketer's Field Guide
If Amy's \"department of one\" reality sounds familiar, we've gathered the most practical ideas from across the show into a field guide for marketers who are the whole team. Download it free: https://www.samarketerscircle.co.za/podcast-field-guide.html?utm_source=podcast&utm_medium=podcast&utm_campaign=field-guide
And if you want the room where conversations like this happen every day, that's the Circle: samarketerscircle.co.za
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