If you had to use two words that sums up what marketing leadership is all about, what would you use?
In this episode, I sit down with Tarryn Knight, the Head of Marketing at Ford South Africa and she would say her two words are \"relationships\" and \"responsibility\".
She discusses the importance of building trust with other departments, like finance and legal, to ensure that marketing isn't just seen as a \"petulant child\" asking for budget, but as a strategic business partner.
Follow Tarryn on Linkedin here: https://www.linkedin.com/in/tarryn-leah-knight/
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