{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66a8ba84ec85576657852215/66a8bcd55edec617c8e7d4eb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Zoe on whether it’s possible to develop a national brand ","description":"<p>In Episode 4 Zoe Tsu talks about her research which looks at how to brand a country, specifically her home country of Taiwan. She explains how she’s exploring innovative approaches for leveraging Taiwan's semiconductor expertise as a strategic asset for nation branding, particularly in light of ongoing challenges and tensions in the region. She concludes with some sound advice for those considering undertaking a PhD especially ion the need for self-discipline and to choose something you will enjoy doing for several years.&nbsp;</p><p><br></p><p><a href=\"https://www.linkedin.com/in/zoe-hsu-b3a5638a/\" rel=\"noopener noreferrer\" target=\"_blank\">Find out more about Zoe on LinkedIn</a>&nbsp;</p><p><a href=\"https://researchpodcasts.co.uk/wp-content/uploads/2024/08/BruPod-Ep4-Zoe.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Read a full transcript of Zoe's episode</a></p><p><br></p><p><strong>Credits</strong>&nbsp;</p><p>Presenter: Catherine McDonald, Research Podcasts&nbsp;</p><p>Guest: Zoe Hsu&nbsp;</p><p>Producer/Editor: Chris Garrington, Research Podcasts&nbsp;</p><p>Artwork: Krissie Brighty-Glover, Research Podcasts&nbsp;</p><p>Audiograms: Lauren White, Research Podcasts&nbsp;</p><p>Production support: Eleanor Larsson, Brunel University Graduate School&nbsp;&nbsp;</p><p>Music: <a href=\"https://pixabay.com/music/corporate-upbeat-motivational-and-uplifting-corporate-inspiration-background-208853/\" rel=\"noopener noreferrer\" target=\"_blank\">yourtunes</a>&nbsp;</p>","author_name":"Graduate School Brunel University London"}