The world’s first climate ad aired at the Super Bowl earlier this year. What was it? How did it crash the world’s biggest stage for advertisers? And how well did it resonate? Here to explain how a simple but beautiful story about the power of a mother’s love managed to pull people’s heartstrings (and their purses!) is climate marketing professor John Marshall from the advertising firm for planet Earth, Potential Energy Coalition. Here’s how the campaign hit a home run for climate action.
Created by TEDxLondon
Executive produced by Josie Colter
Produced by Ben Beheshty
Hosted by Maryam Pasha and Ben Hurst
Communications by Tara Cooper and Issey Gladston
","author_name":"TEDxLondon"}