{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/66a264958fff78affafae514/68b6ffaba742b7c846dba4cd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rethinking radio is essential to its long-term future","description":"<p>In this episode of RADIO CREATORS, host Steve Randall shares some thoughts on the future of radio - specifically the likelihood that listeners will drive a shift from linear radio that has been with us for 100 years, to on-demand, as seen by the growth of podcasting. </p>","author_name":"Steve Randall"}