Around 80 % of people quit their New Year goals by February, and I see this happen every single year, not because people don’t care or aren’t capable, but because January is built on unrealistic expectations, borrowed motivation, and a version of ourselves that hasn’t been supported yet.
In this bonus episode, I talk through why January motivation fades so quickly, why so many people fall off once real life kicks in, and how setting goals based on perfection instead of reality leads to burnout and self-doubt. I explain why identity collapse is such a common experience in January, how missed days turn into quitting, and why most people judge themselves instead of reviewing what’s actually happening.
I also share how I believe January should really be approached, by setting realistic baselines, focusing on repeatable behaviours, building systems that survive stress and setbacks, and auditing the month instead of abandoning it. This episode is about stepping out of the 80 % and building consistency in a way that actually lasts beyond February.
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