{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/669fdc0e993be95c7f810414/69a01a95ed94f5e3268f3574?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Caring Wildly: How Bloom & Wild reinvented flower gifting","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/669fdc0e993be95c7f810414/1772100169002-30238624-6ed2-41af-9b1b-eb08c605639d.jpeg?height=200","description":"<p>Bloom &amp; Wild co-founder and CEO Aron Gelbard joins&nbsp;<em>Brands Transforming Our World</em>&nbsp;to share how he reinvented the online flower industry.&nbsp;Having pioneered&nbsp;letterbox flowers&nbsp;and built&nbsp;a tech platform designed for gifting, Aron explains why customer feedback drives every decision, why Bloom &amp; Wild stopped selling red roses for Valentine’s Day and what “caring wildly” looks like at scale.</p>","author_name":"Brands2Life"}