{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/669b7caefbb02ee946751d7d/69b0476f738d6fbbf213d136?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#26 - AYO AKINOLA : on PiggyVest, Sales Psychology, and Why Most Businesses Don’t Convert","description":"<p>In this episode with <strong>Tolu Afilaka</strong>, <strong>Ayo Akinola</strong>, co-founder of <strong>PiggyVest</strong> and CEO of <strong>PocketApp</strong>, shares the real lessons behind building one of Nigeria’s most trusted fintech companies.</p><p>This is not just a startup success story. It is a conversation about failure, trust, team dynamics, mentorship, relationships, sales, consumer psychology, and what it really takes to build a business that Nigerians believe in.</p><p>Ayo reflects on the early years before PiggyVest, the failed ventures that shaped his thinking, the co-founder relationships that kept the team going, and the role mentorship played in helping them navigate regulation, uncertainty, and growth.</p><p>He also explains why PiggyVest’s biggest edge was not just technology, but <strong>trust, transparency, and relatability</strong>, and how understanding how Nigerians think about money became central to the product’s success.</p><p>The conversation expands into PocketApp, pricing, packaging, sales, marriage, family support, and how founders can think more clearly about business growth.</p><p><br></p><h2>In this episode:</h2><ul><li>Why growth mindset and environment matter in business</li><li>The role of mentors in navigating business and relationships</li><li>How Ayo thought about marriage, friendship, and choosing a partner</li><li>The support and tension that came from family while building</li><li>How PiggyVest measured success in the early years</li><li>Why trust became the real unique selling point</li><li>The thinking behind PocketApp and how it complements PiggyVest</li><li>Why many businesses have a selling problem, not a product problem</li><li>What Nigerians really respond to when they spend money</li><li>Why packaging, pricing, visibility, and relatability matter in sales</li><li>Ayo’s advice for creators, founders, and anyone trying to grow a product</li></ul><p>If you are building a startup, growing a brand, or trying to understand how successful Nigerian businesses are built, this episode is packed with practical insight.</p>","author_name":"TOLU AFILAKA"}