{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/6809ed1a3744a61721e47a27?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1745483017265-ee9a661e-ea40-4794-ba7b-bee378cd8b28.jpeg?height=200","description":"<p>In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How TTD looks at CTV.</li><li>The evolution of programmatic buying in CTV.</li><li>The types of data now available in CTV advertising.</li><li>Why we need fewer walled gardens in CTV, not more.</li><li>The role of open and interoperable IDs in CTV advertising, and why they are needed.</li><li>How the converging worlds of retail media &amp; CTV are creating new opportunities.</li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}