{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/67f59669fbfca819ff570a37?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The evolution of TV planing and buying with Jason Trout from Next Episode.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1746721658487-3a0b81b9-b46e-4db9-b98f-82026d9df280.jpeg?height=200","description":"<p>In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The transformation of TV planning, media buying, and ad delivery.</li><li>How AdTech is shaping the Connected TV (CTV) landscape.</li><li>The expanding range of data powering CTV advertising strategies.</li><li>The impact of AI on creative development and campaign optimization.</li><li>Emerging opportunities at the intersection of retail media and CTV.</li></ul><p><br></p><p>And so much more...</p>","author_name":"Paul Gubbins"}