{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/67d9ae43d79e9e1991fd0e39?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1744281276378-35cdc2b9-100d-465d-a859-956fe7e4782c.jpeg?height=200","description":"<p>In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The evolution of Lotame.</li><li>The types of data now available in CTV advertising.</li><li>How the converging worlds of retail media &amp; CTV are creating new signals.</li><li>The role of IDs in CTV advertising, and the portability of them.</li><li>Why DR ad budgets will continue to transition to CTV.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}