{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/67a4bcddc6d4451a01fa7801?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1738853805857-46109d5d-8acd-43ac-9528-f85183eb1348.jpeg?height=200","description":"<p>In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media. </p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How advertising agencies are approaching CTV.</li><li>The evolution of Publicis PMX, TV planning &amp; buying.</li><li>How to combine the best of traditional linear, with digital streaming.</li><li>How ACR data might be used to improve audience measurement, at scale.</li><li>The role of IDs in CTV advertising.</li><li>Why DR ad budgets will continue to transition to CTV.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}