{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/6719877830187dfb6ce6b902?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1730105072142-920a0e5d-5abe-4965-8383-70a7e72cfc43.jpeg?height=200","description":"<p>In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How advertising agencies are approaching CTV.</li><li>The evolution of TV planning &amp; buying. </li><li>How to combine the best of traditional linear, with digital streaming.</li><li>How ACR data might be used to improve audience measurement, at scale.</li><li>The rise of FAST &amp; AVOD in Europe.</li><li>Why DR ad budgets will continue to transition to CTV.</li><li>And much more...</li></ul>","author_name":"Paul Gubbins"}