{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/670f0fe6b1e7b0e7e5dc71e5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1729075285449-41f9a4a4-5b4d-4fff-bd4c-645229f25381.jpeg?height=200","description":"<p>In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>The role of operating systems in CTV advertising today.</li><li>The importance of TV OEM interoperability, for an OS.</li><li>The convergence of retail media &amp; CTV.</li><li>How ACR data might be used to improve audience measurement, at scale.</li><li>The rise of FAST &amp; AVOD in Europe.</li><li>Why more DR ad budgets will flow into CTV.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}