{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6697bd482521c5391a2c8a71/66f52c75ae48e0cfdb0cd38b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains. ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6697bd482521c5391a2c8a71/1727344543049-32741458-f04b-4c20-a7a9-ccc8ab3ce002.jpeg?height=200","description":"<p>In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.</p><p><br></p><p>We cover a lot of ground including:</p><p><br></p><ul><li>How ad agencies are now planning &amp; buying CTV ads.</li><li>What advertisers are asking about CTV.</li><li>What agencies need, to spend more on AVOD and FAST.</li><li>The future of CTV audience measurement.</li><li>The convergence of retail media &amp; CTV.</li><li>The positive role of programmatic technology, in CTV ad buying.</li><li>And much more...</li></ul><p><br></p>","author_name":"Paul Gubbins"}